Logo architecture
Our logo is characterised by simplicity and conciseness, representing our brand in general. The logo is a combination of the wordmark and a stripe in corporate colors. The nice thing about our logo is that it’s easy to apply across mediums, and it boosts brand recognition by being clean and uncomplicated.
Logo measurements
The standard logo size for a website layout typically ranges from 100 to 600 px wide. Do not use our logo in a size smaller than 100×24 px in the digital version, so that our logo does not lose its uniqueness, readability and recognizability.
It’s important to note that social media logos vary in size, ranging from 110px to 600px in width. Therefore, it’s important to check what the best size is for the intended social media platform.
For printing purposes, a vector file is commonly used as it can be enlarged to any size, from small keychains to large billboards.
Logo clear space and margins
To ensure proper usage of the logo in a design or alongside other visuals, it’s important to give it enough space to stand out. This is where clearspace and margins become important.
Clear space refers to the distance between the logo and any other graphic element it’s placed next to. The distance from the logo to other graphic elements should be equal to half the height of the logo.
For example, if the height of the logo is 100px, then the space should be not less than 50px.
Colored Logo
Simple logo reflects the idea of our focus on main things with nothing distracting. Also it sets the basis of overall brand design — minimalistic style, typography and brand color.
Standard Logo
On white and light grey backgrounds, use our standard logo.
Logo for Yellow Background
On yellow backgrounds, use our brand dark logo.
Alternative Logo
On brand dark backgrounds, use our alternative logo.
White Logo
On alternative colored backgrounds, use our white logo.
Black & White Logo
A Black & White version of logo is used in some print cases when the usage of colored print is impossible. Also it can be used in case of placing above photos and etc. One should consider, that the most prioritized usage of logo is colored one on white or light-grey surface.
Black & White Logo
On black and white prints with white background, use our Black & White logo.
Black & White Inverted Logo
On black and white prints with black background, use our Black & White inverted logo.
Incorrect use of the logo
🚫 Don’t change logo stripe color
🚫 Don’t overuse our yellow stripe
🚫 Don’t change logo color in any way
🚫 Don’t use rectangle with dark background
🚫 Don’t use colored background with our standard logo
🚫 Don’t change the logo proportions in any ways
🚫 Don’t change the transparency of the logo
🚫 Don’t use drop shadows or any other effects
🚫 Don’t use strokes or outline logotype
Logo measurements
The standard logo size for a website layout typically ranges from 100 to 600 px wide. Do not use our logo in a size smaller than 100×24 px in the digital version, so that our logo does not lose its uniqueness, readability and recognizability.
Primary Color Palette
We have got a truly minimalistic palette, which reflects the uniqueness and recognition of our brand.
IDT global Yellow is a primary color that should be applied across all communication to uphold brand consistency or be used as an accent color. For digital platforms, use Dark Blue to accommodate readability and legibility needs. Also on some design pieces it is appropriate to combine our colors with partner brands pallets.
Yellow
Dark Blue
Secondary Color Palette
Our secondary color palette is an extension of our primary colors and is used as backgrounds and texture for silhouetted product photography. Where primary colors applied to type fail in legibility and compliance, use Black.
Do not use secondary colors for text. Use only Dark Blue or Black text. Secondary colors can be used with our core colors, but this should be limited.
System Color Palette
In addition to the main and secondary colors, system colors are used in the digital version.
Fonts
What font to use?
We use IDT Sans Bold for headings and subheadings and IDT Sans Regular for paragraphs.
We follow the principles of high-contrast typography, so a block heading should be at least x2.5 from paragraph.
Subheadings should be visually distinguishable from both headings and paragraphs.
Using our typeface
If you want to use IDT Sans in your integration please seek approval via Don Kutbay
Using fallback fonts
In cases when you can’t use IDT Sans (or it doesn’t contain the characters needed), you have to choose one of our fallback fonts. If you can’t use any custom fonts in your work, try commonly available defaults in this order:
✅ Open Sans
✅ Heebo
✅ SF Pro
✅ Arial
Icons
IDT global icons are simple, outline and bold and are used across different brand touch-points from marketing to environment to product. It is both appropriate to use only Dark Blue color or a pair of colors (Dark Blue + Secondary Blue). Also we can use only one auxiliary color for icons that are interactive (part of CTA on website etc.)
IDT global stripe
IDT global stripe is a part of our brand awareness, so we often use it in web and marketing design to emphasise the correlation with IDT global, as well as minimalism and simplicity. It should be not overused on design (screen, leaflet, page), creating a single rhythm with our logo, but should be a little distant from it, to not argue with each other.
No
🚫 Don’t change our rectangle color
🚫 Don’t overuse our yellow rectangle
🚫 Don’t change the motto colors in any way
🚫 Don’t use colored fonts except for special moto part
🚫 DDon’t use regular fonts for headings
🚫 Don’t lose contrast between headings and paragraph
Download IDT global Assets
You can find and download all our brand assets for partner material usage on the Media Kit page.
